School Board Campaign

Moore For Board

The goal was to create a visually refined, modern site that reflects the brand’s mission and provides an intuitive, engaging user experience. Worked on a team with a copywriter, web developer, and creative director.

  • Adobe Illustrator

  • Adobe Indesign

  • Squarespace

Brand Statement:

Doug Moore’s campaign for Sheridan County School Board was all about leadership, integrity, and a real commitment to education. The goal was simple: help voters clearly understand who Doug is, what he stands for, and why he’s the right choice for Sheridan County schools.

I am proud to share that Doug Moore was successfully elected to the Sheridan County School District #2 Board of Trustees, officially taking his oath of office on December 2, 2024.

Target Audience:

The Doug Moore for School Board campaign was designed to connect with parents, educators, and community members who are deeply invested in the future of Sheridan County’s education system. It also targeted local voters looking for a candidate with a clear vision for improving schools.

Problem: The campaign needed a strong and professional visual presence to resonate with voters and convey Doug Moore’s qualifications and dedication to education.

Process: Full creative direction, including branding, website design, and promotional materials. Collaborated remotely with Doug Moore through video calls, emails, and design drafts, ensuring his vision was reflected in every element. Designed a clear, user-friendly website layout for easy access to Doug’s platform, experience, and involvement opportunities.

Details: Every piece of the campaign, the logo, typography, and promotional materials, was carefully thought out to feel professional and trustworthy. The color palette was intentionally selected to reflect the official colors of the Sheridan County School District, representing Doug Moore’s longstanding role as an educator within the community. The typography was carefully chosen to convey professionalism while ensuring clarity and readability across all devices.

Outcome: A visually compelling and strategically effective campaign identity that empowered Doug Moore’s message and connected with voters in the community. Successful collaboration resulted in a digital presence that enhanced Doug’s public perception and demonstrated the power of thoughtful, user-centered design in political campaigns.

Yellow political yard sign for Doug Moore, SCSD #2 Board Trustee, with the slogan "Committed to Excellence, Motivated to Serve," displayed on grass with a blurred building in the background.
Election flyer for Doug Moore running for SCSD #2 Board Trustee, highlighting his experience in community service, commitment to excellence, and motivation to serve. It includes his background as a retired music educator, community roles, and goals as a board member. Contact and website information are provided.
House with a political campaign sign in front, featuring a white picket fence. The sign promotes Doug Moore for SCSD #2 Board Trustee, with a focus on commitment to excellence and community service. It contains promises for board responsibilities.
Three business cards with blue mountain logo and initials 'DM', featuring contact information for 'Sheridan County School District' and an individual named Doug Moore.