Website Design

Midland Hills Country Club

The goal was to create a visually refined, modern site that reflects the brand’s mission and provides an intuitive, engaging user experience. Worked on a team with a copywriter, web developer, and creative director.

  • Adobe Illustrator

  • Adobe Indesign

  • Squarespace

A laptop displaying a website about a golf course hole. The screen shows details of "Hole 11 – Westward Ho!" at Midland Hills with a scenic aerial view of the golf course. There is a video thumbnail of the hole and text outlining its features. The text describes the hole as a par 4, and the layout includes yardage information. The background of the screen picture is dark green.

Brand Statement:

Midland Hills Country Club website redesign. The goal was to create a visually refined, modern site that reflects the brand’s mission and provides an intuitive, engaging user experience. Nestled just minutes from downtown Minneapolis and St. Paul, our club offers a premier Seth Raynor-designed golf course, elegant event venues, and a close-knit community built on friendship, wellness, and refined leisure.

Midland Hills Country Club website homepage featuring a golf course aerial view, club logo, and navigation options such as Become a Member, Book an Event, Course Information, Member Portal, Our Story, and Meet the Staff.
Midland Hills Country Club webpage showing course information, including a description of the golf course's history and design by Seth Raynor. The image features a list of 18 holes with par, yardage, and tee details. Background includes a scenic view of a golf course with trees.
Screenshot of the Midland Hills website showing details of Hole 11, named 'Westward Ho!' with a golf course image, video, yardage information, and contact details at the bottom.

Problem: The previous website needed an update. The new design had to work seamlessly across all devices while aligning with the brand’s vision and delivering an improved user experience.

Process: Collaborated closely with a team that involved a copywriter, web developer, and creative director. Focused on creating a clean, modern layout with an emphasis on readability and user flow.

Target Audience:

The Midland Hills Country Club website redesign is strategically aimed at attracting a new generation of members while better engaging current ones. Our primary focus is on affluent golf enthusiasts and active families, ages 30 to 65, who are seeking a high-quality golfing experience paired with premium amenities and a welcoming community. These individuals often reside in or near the Twin Cities and are looking for a club that offers both tradition and modern comfort.

Golf hole 11 sign with par 4 and yardages marked: black 430, blue 415, white 390, red 340, junior 270.

Details: To make the user experience more engaging, we designed interactive button icons that provide detailed information for each hole. These icons display the hole number, par, and tee options—black, blue, white, red, and junior. The design was inspired by the physical signage found on golf courses at each hole.

Outcome: The redesigned Midland Hills Country Club website successfully delivered an intuitive and engaging user experience, improving the brand’s online presence. The collaborative approach ensured the site was not only visually appealing but also fully functional and responsive across all devices, providing a seamless experience for users.