Website Design

Doug Moore Sheridan County School Board Campaign

Focused on creating a cohesive and professional visual identity that highlighted Doug’s leadership, integrity, and commitment to education.

  • Adobe Illustrator

  • Adobe Indesign

  • Squarespace

Laptop screen displaying a campaign webpage for "Doug and the Moore for Board Campaign" with options to spread the word, donate, distribute materials, engage on social media, and vote. The background is blue with yellow text.

Brand Statement:

Doug Moore for School Board campaign, Focused on creating a cohesive and professional visual identity that highlighted Doug’s leadership, integrity, and commitment to education. Color scheme: Deep blue and gold, symbolizing trust, stability, and excellence, while referencing the Sheridan County School District colors for added credibility.

I am proud to share that Doug Moore was successfully elected to the Sheridan County School District #2 Board of Trustees, officially taking his oath of office on December 2, 2024.

Campaign webpage for Doug Moore running for SCSD #2 Board Trustee. Includes a logo, header, and sections about Doug's background, experience, and reasons to vote for him. Features images of Doug in community settings and buttons for learning more, supporting, and voting. Includes links to social media and contact information.
Campaign website promoting Doug Moore for board, featuring options to spread the word, donate, distribute materials, and engage on social media. Includes contact information and navigation links for home, about, support, vote, and contact. Background features mountain logo with initials DM.
Contact form webpage featuring a smiling man in outdoor setting, with fields in the background, and a form asking for name, email, and message. "Get in Touch" and navigation links are visible. DM logo included in bottom left corner.

Target Audience:

The website is designed for voters in Sheridan County who are engaged in local education issues, primarily parents, educators, and community members who value strong leadership, transparency, and a student-first approach. It also appeals to civic-minded individuals who prioritize integrity and professionalism in school board leadership, and who are likely to be influenced by a candidate’s presentation, credibility, and alignment with district values.

Problem: The campaign needed a strong and professional visual presence to resonate with voters and convey Doug Moore’s qualifications and dedication to education.

Process: Full creative direction, including branding, website design, and promotional materials. Collaborated remotely with Doug Moore through video calls, emails, and design drafts, ensuring his vision was reflected in every element. Designed a clear, user-friendly website layout for easy access to Doug’s platform, experience, and involvement opportunities.

Details: The color palette was intentionally selected to reflect the official colors of the Sheridan County School District, representing Doug Moore’s longstanding role as an educator within the community. The typography was carefully chosen to convey professionalism while ensuring clarity and readability across all devices.

Outcome: A visually compelling and strategically effective campaign identity that empowered Doug Moore’s message and connected with voters in the community. Successful collaboration resulted in a digital presence that enhanced Doug’s public perception and demonstrated the power of thoughtful, user-centered design in political campaigns.

In addition to designing and building the Moore For Board website, I led the full rebrand.

Click here to view the visual identity.

Logo with a mountain silhouette above the letters 'DM' inside a shield shape, in white and navy blue colors.